Strategic SEO & GEO Services for the AI Era
Every year, someone declares “SEO is dead.” Lately, the twist is: “AI killed it.” That isn’t strategy, it’s clickbait.
AI doesn’t replace search, it adds to it. People still turn to Google and Bing billions of times a day, and now they’re also asking ChatGPT, Perplexity, and Gemini for answers. If your brand only optimizes for one, you’re invisible in the other. The brands that win are the ones that do both.
When AI serves up answers, where do you think it pulls from? Not page 600 of Google. Not a brand no one has ever heard of. It pulls from page one. From trusted sites. From brands with strong authority. Which means the fundamentals of SEO are still the foundation of GEO.
That’s where Lou Collective comes in. We blend proven SEO practices – technical optimization, high-authority backlinks, and content that actually engages your audiences – with next-gen GEO strategies that help your brand show up in AI-generated answers. Together, that means:
- Authority in both spaces – ranking high on Google and being cited by AI tools
- Qualified traffic from multiple discovery channels – because your customers don’t use just one
- Future-proof visibility – adapting to how search behaviors are evolving, not chasing hype
GEO isn’t a magical new playbook. It’s the natural extension of SEO. Add structured data, optimize for how AI engines filter and summarize, and continue producing high-quality, well-optimized content – and you’re already ahead of 90% of your competition.
If you ignore SEO, you’re throwing away 99.99% of organic traffic on the internet. If you ignore GEO, you’re risking irrelevance in AI-driven search. You need both, and they’re stronger together.
At Lou Collective, we don’t sell you “shiny new solutions” that overpromise and underdeliver. We build intentional strategies that marry fundamentals with innovation, so your brand is visible everywhere answers are given – whether typed into a search bar or spoken into an AI.
Essential:
SEO & GEO Foundations
One-Time Project: $7,500
12-Month Retainer: N/A
Best for: Businesses new to
SEO and AI visibility who need
a strong baseline.
- Website SEO audit (technical + on-page)
- GEO audit across top AI engines (ChatGPT, Perplexity, Gemini)
- Schema markup + FAQ optimization for 3 core pages
- Competitor visibility snapshot (up to 2 competitors)
- Search engine + social media brand profile audit (Google Business, Bing, LinkedIn, Facebook, etc.)
- 3 strategic content recommendations (SEO + AI optimized)
- 1 performance summary (visibility + keyword tracking)
Growth:
SEO & GEO Expansion
One-Time Project: $12,000
12-Month Retainer: $8,000/Mo.
Best for: Growing brands that want
measurable visibility gains in both
Google and AI-driven search.
- Everything in Essential, plus:
- Expanded schema + GEO optimization for 8–10 core pages per quarter
- Quarterly Competitor visibility snapshot (up to 4 competitors)
- Monthly Strategic content outlines for creating assets that rank in search and appear in LLM/AI tools.
- Monthly SEO/GEO-first content development (1 long-form asset per month, 800-1,500 words)
- 8 brand mentions across AI-relevant forums/communities (e.g., Reddit, Quora, niche directories) per month
- Quarterly keyword & GEO visibility report with strategic recommendations
- Monthly dashboard report for SEO + AI visibility performance
- Guidance on earning high-authority backlinks in sources trusted by both search engines and AI tools
Impact:
SEO & GEO Strategy
One-Time Project: $20,000
12-Month Retainer: $14,000/Mo.
Best for: Brands ready to dominate
their category and be consistently
cited by LLMs and top of Google.
- Everything in Growth, plus:
- Comprehensive site-wide technical SEO overhaul
- Ongoing GEO optimization for priority pages and content hubs
- Monthly SEO/GEO-first content development (3 long-form assets per month, 800-1,500 words)
- Monthly dashboard reports with advanced keyword, traffic, and citation tracking
- Ongoing digital PR and thought leadership strategy recommendations for GEO visibility
- Quarterly strategy calls with Lou Collective to refine positioning
Frequently Asked GEO & SEO Questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your site and content so AI tools (like ChatGPT, Perplexity, and Gemini) can find, understand, and cite your brand. It complements traditional SEO, not replaces it.
Do I need GEO if I already invest in SEO?
Yes. Strong SEO remains the foundation, while GEO adds formats and structures that improve recall in AI answers. Together they increase visibility across both search engines and AI interfaces.
How long does it take to see results from SEO and GEO?
Technical fixes and structured data can create early wins within weeks, while content authority and citations typically compound over 3–6 months. Timelines vary by site health, competition, and publishing cadence.
What types of content work best for GEO?
Clear, well-structured resources: FAQs, how-tos, comparison pages, glossary terms, and authoritative long-form guides. Consistent internal linking and precise schema help AI interpret and surface your content.
What is AEO and how is it related to GEO?
AEO (Answer Engine Optimization) is another name for optimizing to appear in AI-generated answers. It’s effectively the same concept as GEO and builds on strong SEO fundamentals.
What is AEO and how is it related to GEO?
AI optimization (AIO) is another name for optimizing to appear in AI-generated answers. It’s effectively the same concept as GEO and builds on strong SEO fundamentals.